Sandvine’s 2023 Global Internet Phenomena Report shows a 24% jump in video traffic, with Netflix surpassing YouTube in volume.

Streaming and the short-form video craze are just some of the reasons behind the double-digit growth in internet traffic.

WATERLOO, ON, January 17, 2023 /PRNewswire/ — Sandvine’s 2023 Global Internet Phenomena ReportThe recognized authoritative source of global application usage and internet traffic trends shows that global internet traffic volume increased by 23%, driven largely by the growth of streaming video usage and continued traffic growth in application categories including gaming, cloud, VPNs, markets. and conferences.

In an examination of actual usage data from more than 177 service providers worldwide, Sandvine shows that the “Big 6” (Facebook, Amazon, Google, Apple, Netflix and Microsoft) still generate almost half of all Internet traffic, with Google and along with Netflix. is responsible for the largest volumes.

“Following the historic surge in internet traffic driven by COVID in 2020 and 2021, the ‘new normal’ of application usage and volumes appears to be here to stay,” said Sandvine’s Chief Solutions Officer. Samir Marwaha. “The rapid acceleration of digitization has led to greater reliance on apps and a rapid evolution toward more complex apps that integrate multiple functions and features.”

Video is responsible for 65% of internet traffic

Among Sandvine’s findings, video usage will grow by 24% in 2022, now accounting for 65% of all internet traffic. For the first time, Netflix replaced YouTube as the most traffic-generating individual app, with TikTok, Disney+ and Hulu among the top 10 traffic generators.

“Video is almost to the point where it can no longer be considered a separate category as it is now integral to conferencing, gaming, social networking, messaging and almost any application that wants to drive interaction and engagement,” Marwaha added.

An industry at an inflection point

To keep up with these unprecedented demands, telecommunications companies have accelerated network modernization and construction. But the onslaught of video, combined with a growing number of applications with higher latency, bandwidth and bandwidth demands, is putting extraordinary pressure on the world’s networks.

“As various OTT platforms expand their services and raise expectations, they can simply raise prices to fund service improvements, but the telcos that build and maintain the networks these services run on top of cannot do the same. Operators should be expected to. seek regulatory help, and the data in this report shows why,” said Sandvine CTO. Alexander Hawang“.

Growing usage, volumes and complexity, all alongside ever-increasing customer expectations and rigid regulatory structures, have driven the telecommunications industry to a crossroads.

“Sandvine’s Global Internet Phenomena Report shows very clearly that Internet traffic and application usage will never return to pre-COVID levels,” said the CEO. Ray Mota from ACG Research, who believe telcos will be more targeted about when, where and how they invest. “Telco service providers need to look beyond basic network functionality and ask more than ‘can my network continue to operate?’ Instead, they should ask, “How can I keep my customers happy?” By understanding the true quality of experience, they can use what they have more effectively and better target investment where more is needed.”

To get personalized network views of the categories and apps found here Global Internet Phenomena Report 2023, Sandvine can meet one-on-one with service providers looking to run networks more efficiently and build networks around quality of application experience, not just network tonnage. To know more, download Sandvine’s 2023 Global Internet Phenomena Reportand: contact Sandvine to schedule a meeting at MWC Barcelona.

About Sandvine
Sandvine’s cloud-based Application and Network Intelligence portfolio helps customers analyze, optimize and monetize application experiences using contextual machine learning-based insights and real-time actions. Market-leading classification of over 95% of traffic across mobile and fixed networks by user, application, device and location significantly increases user and application interactions. For more information on delivering superior experiences with uniquely rich, real-time data, visit: or follow Sandvine LinkedIn:, Twitter:and: Facebook

Media contact.
Susana Schwartz
[email protected]

SOURCE: Sandvine

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