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Visit Pasadena’s “No Rose-Colored Glasses Needed” Campaign Touts Pasadena as Destination for Business Conferences – Pasadena Now

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Pasadena’s new digital marketing campaign, “No Rose-Colored Glasses Needed” positions Pasadena, home to state-of-the-art meeting facilities, as a top destination for meetings and business conferences.

Using data from leading travel industry researchers, the campaign, which the Pasadena Convention & Visitors Bureau (Visit Pasadena) launched in January, targets companies through social media, display ads, and email marketing messaging.

“This campaign will put the Pasadena meetings and conventions venues, which are already optimized for successful meetings, conventions, and exhibitions, on the radar of meeting planners,” Anna Yan, Communications Manager from Pasadena Convention & Visitors Bureau said.

Yan said the campaign aims to build awareness and engagement from target markets, increase the sales team’s lead generation and client retention, and build mid-week occupancy.

“Through digital marketing initiatives, the campaign will increase awareness for Visit Pasadena as a meeting destination and become more competitive among other destinations,” added Yan.

According to Yan, meeting venues in Pasadena including the Pasadena Convention Center and Civic Auditorium have made improvements to the facilities over the last years “to create a more seamless experience for meeting attendees, including updates to become even more energy efficient and increase waste diversion.” “

Visit Pasadena is a non-profit marketing organization that provides marketing and sales efforts to bring more visitors — tourists as well as businesspeople — to the city.

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