Email marketing

UK retailer Fishpools taps Fresh Relevance online and email personalization platform — Retail Technology Innovation Hub

Fishpools, a specialist in home furnishings and accessories, has selected Fresh Relevance technology to power personalized experiences for its customers across its website and email marketing.

This includes behavioral targeting.

Mike Austin, CEO and Co-founder at Fresh Relevance, says: “We’re delighted to welcome Fishpools to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online.”

Other businesses using Fresh Relevance’s tech include BedKingdom, Rip Curl, Space NK, Hoseasons and Wowcher.

Also getting personal…

Prada Group and Adobe recently announced an enhanced partnership spanning the former’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa.

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, with the aim of creating unified customer profiles and delivering personalized experiences across any channel in real-time.

Customers who have opted in will enable sales assistants to know when they visit a store and their preferences.

For example, a person who has researched a bag online may be invited to see the bag’s latest seasonal colors in person, where a sales assistant will be ready to provide a tailor made experience. After leaving the store, the customer will receive recommendations based on their purchase, in-store experience, and online profile.

“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.

“This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content.”

“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, President of EMEA at Adobe.

“The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.”

Prada Group will continue exploring Adobe’s latest technologies, including Adobe Substance 3D, part of Adobe Creative Cloud, to “design retail simulations and create garment and accessory prototypes using physically accurate textiles, including leathers, in an increasingly sustainable and hyper-realistic way”.

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