Email marketing

The Eye-Opening Lessons I Learned During My 43-Day Email Marketing Bootcamp | by Mofrad Muntasir | March, 2023

How one hour every day for 43 days helped me upskill in email marketing.

Photo by Lindsay Henwood on Unsplash

It was a typical Monday morning.

I was having coffee while scrolling through my emails. I am sure you can relate when I say that my inbox these days is flooded with marketing emails.

And I don’t hate it.

As an email marketer myself, I enjoy skimming through emails to check current trends, and understand what’s working.

I noticed how some emails were engaging, while others seemed long and boring. It was at that moment that I realized that my emails are usually in the second category.

I needed to upskill myself in email marketing. And I needed to do that fast!

But, as a busy professional with a young family, finding the time to learn something new was always a challenge. However, I decided to realign my goals. Instead of trying to become a master of email marketing, I chose to improve my email marketing skills by just 1% every day.

That’d mean dedicating one hour every day.

That kickstarted my 43-day journey.

Motivation is overrated. However, it’s useful to start the engine and get a headstart.

I used my motivation to chalk up a plan, find resources and enroll in a course. I also set up a Mailchimp account so that I could practice what I’d learned.

Then, every morning, just after 6:30, I’d spend an hour going through those content.

And that went well for the first 11 days.

On day 12, my toddler’s sleep pattern got interrupted. By 6:30, I wasn’t in the state to study email marketing. But I reminded myself of the commitment I had made to myself. Knowing full well that each day of effort would bring me closer to my goal.

Days 28 to 30 were the hardest. I found myself struggling to write more emails. The thought of another morning spent in front of my laptop seemed daunting. But it’s the bad days that define progress. So, I took a deep breath and pushed through the inertia.

Despite the unusual days, I started to see progress. I was able to write more engaging subject lines and craft compelling calls to action. I learned how to segment my email list and personalize my messages. After 43 days, I felt I have made enough progress to stop the streak (at least for now).

1. Consistency is key

Dedicate a specific time every day to learn and improve. Even if it’s just an hour, it will add up over time.

2. Embrace the difficult moments

There will be days when you lack motivation or find the material boring. Don’t give up, push through and keep going.

3. Practice makes perfect

Don’t be afraid to experiment. The more I practiced writing emails, the more questions I had. The more questions I answered, the better I became.

4. Always be learning

The world of email marketing is constantly evolving. Staying updated with the latest trends and techniques is essential. And that’s true for almost all fields — not only marketing.

5. It’s imperative to curb initial impatience

It’s tempting to try & learn a new skill in a week. However, that impatience makes it hard to absorb a new subject fully. Your mind processes the information you learn in between learning sessions. Give it enough time to build the stairs towards your end goal.

Looking back on my journey, I am proud of my achievement.

By investing just an hour a day, I could improve my skills in email marketing.

I am grateful for the difficult mornings and the boring ones too. They taught me that progress is not always easy or exciting.

And I consider these learnings to be as valuable as the new skills that I picked up.

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