Several Digital Marketing Trends Businesses Should Watch Out For in 2023
After the rough past couple of years, it is no secret that UK businesses have had to brave it through some of the most challenging economic times ever. However, even in our post-pandemic economy, it is still essential for companies to stay ahead of the curve to survive and continue to grow. One of the best ways businesses can achieve this is by staying on top of their digital marketing strategy.
Everything is online, whether we’re looking to catch up with long-distance friends or family members or order an outfit for an upcoming event. As a result, it has slowly impacted how businesses conduct themselves online. With the competitive and fast-paced nature of the business landscape, consumer behavior and technology keeping up with digital marketing trends have been instrumental.
From voice search and artificial intelligence to push notifications and conversational marketing, nowadays, there are hundreds of new digital marketing strategies for businesses to adapt if they want to stay ahead of their competition. But which ones are the best? Our article below outlines several key trends influencing the digital marketing world and why you should watch them.
Taking Advantage Of Multiple Social Media Platforms
Let’s face it; it’s reached the point where social media users seem to switch from one platform to another every day. And although it can be challenging to wrap your head around (especially if you’re not the most tech-savvy!), social media and content marketing have become one of the most effective uses of the internet for professional and personal reasons.
With over fifty-seven million social media users in the UK, it is no secret that marketers have been leveraging social media to engage with their existing customers and create new leads. However, it can become effortless to become comfortable with the most popular social media platforms for business use, like Facebook, Twitter, and LinkedIn and neglect others, which can isolate your business from a portion of your audience!
Yet, if your social media pages don’t quite speak your audience’s language, you could always consider enlisting the services of a web design agency like e-innovate to manage your social media marketing on your behalf. From content creation to paid ads, they specialize in web design in Reigate, which can help you reap various benefits for your company. Consider contacting them directly to learn more today.
The Power Behind Using Conversational Marketing
In days past, dealing with customers was a very formal process (and still is today!). It was usually handled face-to-face, over the telephone, or in recent years via email communication. Whereas, with businesses spread worldwide in our modern-day, it has become increasingly more challenging to resolve customer queries this way, hence the development of conversational marketing.
Suppose you have a query about a product or want to find out more information about something before you buy it. In that case, you head straight to the company’s website or social media pages to find the answer to your query. On their website/social media, you’ll likely be greeted by a chatbot or a customer service representative, who will respond to your question through instant messages, like how you would converse with a friend or family member.
This trend has become so prevalent in digital marketing due to the rise of other trends, such as personalization and the demand for better customer service. Ultimately, modern-day customers don’t want to speak to a customer service representative reading from a script; they want someone who will sympathize with them and offer them a timely solution to their problem. Due to this, the need for better communication channels has arisen, like chatbots and instant messaging, as they have made answering customer queries easier and more accessible.
Websites Need To Be Optimized For Voice Search
According to a recent study, just over fifty percent of British households have smart speakers like Amazon Alexa, Google Nest, or HomePod. Due to this, voice search has become increasingly popular since it provides another layer of convenience that the modern customer cannot ignore.
Although most people have grown up with keyboard devices, nowadays, it’s far more common to see the all-too-familiar shape of a voice message appearing on your WhatsApp/Facebook notifications than a typed message.
To an extent, this has become popular when socializing, but it has also started changing how people surf the web. As a result, it has become imperative for businesses to optimize their website for voice search so they don’t miss out on sales.
Fortunately, there are several ways that businesses can optimize their SEO to accommodate voice searches, from ensuring all content is up-to-date and using schema markup to using conversational language in your content and keeping your site running efficiently.
By tapping into the trend, you’ll set yourself apart from competitors that aren’t taking advantage of voice search users and boost your site’s overall SEO, which can improve your rankings in search engine results pages since they favor businesses that optimize for voice search . Perhaps, you’ll be able to boost your rankings high enough to land in a voice search result.
Emailing remains one of the most popular forms of marketing
Since email marketing is one of the oldest forms of digital marketing, those specializing in marketing have been awaiting its eventual collapse. However, according to a recent survey from Royal Mail, around 47% of UK consumers had made a recent purchase prompted by a marketing email they’d received – highlighting how email marketing isn’t going anywhere anytime soon.
However, this isn’t to say that changes haven’t had to be made to keep it useful for UK businesses. One of the most significant changes in email marketing is how personalization has impacted it. Since consumers must sign themselves up for emails (and because it can often be viewed as an inconvenience!), they aren’t too pleased when they get generic, random emails in their inboxes.
Instead, they are more likely to engage with emails addressed to them by name or contain tailored content based on what they last used your site for. For instance, asking them to review their last purchase and suggesting other products based on their previous shop, which AI has proven particularly useful for.