Salesforce Debuts Einstein GPT, A ChatGPT-Like Bot For Businesses
The company also partnered with OpenAI to create a ChatGPT app for Slack, which Salesforce owns.
As generative AI continues to capture the attention of the tech world, another Silicon Valley giant is hopping into the fray. On Tuesday, Salesforce unveiled a new AI service called Einstein GPT, a bot similar to the popular ChatGPT, but aimed at employees in corporate settings.
Einstein GPT will integrate with Salesforce’s widely-used customer relationship management (CRM) system. The bot will let users type in prompts to generate client summaries, personalized emails, marketing copy or code. The software can also create images, like promo headers, for businesses to use in campaigns. For the service, Salesforce partnered with ChatGPT maker OpenAI, allowing the model to pull from the enterprise version of ChatGPT, as well as other sources including public information and Salesforce data. Clients can also train Einstein GPT using their own company data.
The company on Tuesday also announced a new ChatGPT app for Slack, the popular productivity tool that Salesforce owns. The company made the announcements at TrailblazerDX, Salesforce’s annual developer-focused conference in San Francisco.
The news comes as hype around generative AI continues to build, and companies rush to integrate the technology into their operations. Since ChatGPT first took off after its release in November, AI has been the biggest topic in tech. Last month, Microsoft partnered with OpenAI to integrate its chatbot tech into Bing. Google has also released a ChatGPT competitor named Bard, for now only in early testing. China’s tech giants are also prepping their own chatbots.
The stakes are high for getting it right—especially in a corporate context. In the very early goings, companies like Google and Microsoft have drawn scrutiny for answers generated by their AI chatbots. Google parent Alphabet lost $100 billion in market value last month after its Bard produced an incorrect answer about NASA during a product promo video. Microsoft faced blowback after its Bing chatbot began generating violent and obsessive answers, as journalists and early testers tried to test the boundaries of the software.
Salesforce said it built in guardrails by requiring a human user to okay an Einstein GPT-generated answer before using it. For example, if an employee wanted to use the chatbot to generate an email, they would first type in a prompt. From there, they can refine the content by typing in another prompt, like “make it less formal.” When the user is satisfied, they can click to move the content into an email.
“We learn when we’re wrong, and the model updates itself,” Jayesh Govindarajan, Salesforce SVP of data science and engineering, said during a press briefing.
The company on Tuesday also announced a new $250 million fund from Salesforce Ventures, the company’s investment arm, for generative AI startups. Recipients include buzzy upstarts Anthropic, Cohere, Hearth and You.com.