Global Digital Content Creation Market 2023: Rising
Dublin, March 28, 2023 (GLOBE NEWSWIRE) — The “Global Digital Content Creation Market Size, Share & Industry Trends Analysis Report By Component, By Format, By Deployment, By Organization Size, By Vertical, By Regional Outlook and Forecast, 2022 – 2028” report has been added to ResearchAndMarkets.com’s offering.
The Global Digital Content Creation Market size is expected to reach $50.2 billion by 2028, rising at a market growth of 13.2% CAGR during the forecast period.
Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content. Text, audio, video, graphics, and photographs are just a few available delivery methods.
Generating digital material involves producing it in various content formats, including text, graphics, audio, and video, and distributing or advertising it on internet platforms.
The major competitors in this market provide their services via software and apps that may be used on-premises or in the cloud. The need for the digital content creation market is being fueled by elements including the expansion of AI use, investments in IT, and the rising use of cloud computing.
For example, in 2021, 200 zettabytes of data were stored worldwide in the same year, according to Cybersecurity Ventures, or 50% of all data, as opposed to 2015, when just 25% of all data was saved on the cloud. When developing and choosing the right content to satisfy the needs of organizations, digital content development tools, and services are crucial. Targeting the right audience is made more accessible by creating relevant material, such as white papers, e-newsletters, blog posts, case studies, etc.
A vital tool for B2B communication, digital content production has become more prevalent due to rising online traffic and the proliferation of internet services. Businesses are embracing digital content development tools and services to apply digital marketing strategies to exploit increasing internet traffic. As a result, the market for digital content creation has grown significantly over the last several years.
Market Growth Factors
Growing interest in digital content
A significant factor anticipated to fuel the expansion of the market for digital content creation during the projected period is the rise in demand for digitized material from different business sectors.
In addition, the market expansion is also fueled by the expanding demand from different company sectors for sophisticated digital content development tools to draw in a sizable customer base via improved marketing techniques.
For instance, social media companies like Facebook, Twitter, and Slack, which have included GIFs in their platforms for marketing, often utilize the GIPHY application.
AI and email marketing transform the hospitality sector, encouraging repeat business.
The market for digital content creation for the hotel industry is changing due to personalization marketing, voice search, and AI. As a result, it is expected that the hotel sector would command the third-highest income in the market for digital content creation and is embracing digital technology quickly.
Thus, marketers in the hotel sector are concentrating on email marketing to create leads to increase exposure among their target demographic. In addition, with targeted emails, stakeholders can get to know their clients better and encourage repeat business. This supports the growth of the regional market.
Market Restraining Factors
A significant problem is the availability of content restrictions
In order to avoid legal disputes over content rights, content owners must also establish harmonious relationships with theater goers and broadcasters. Also, there is fierce rivalry among suppliers of digital content services as they fight for a largest market share. The fragmented market has major brands and specialized businesses competing on cost, features, and functionality. Consequently, it is anticipated that throughout the projection period, content availability restrictions will impede market development.
Scope of the Study
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
- Retail & E-commerce
- Media & Entertainment
- Travel & Tourism
- Rest of North America
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Corel Corporation (KKR & Co., Inc.)
- MarketMuse, Inc.
- Quark Software, Inc. (Parallax capital partners, LLC)
- Integra Software Services Pvt. Ltd.
- Acrolinx GmbH
- Google LLC (Alphabet, Inc.)
- PicsArt, Inc.
- Microsoft Corporation
- Canva Pty Ltd
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