Email marketing

5 Proven Email Marketing Strategies for Beating the Recession and Boosting Sales | by Mofrad Muntasir | March, 2023

Selling during tough times can become easier with these five techniques.

Photo by Kenny Eliason on Unsplash

For the last few years, the world is going through a series of unfortunate events.

Times are tough. Many people are feeling the need to adjust their spending. But that doesn’t mean you, an email marketer, can’t still make sales.

With the right techniques, you can write emails that both engage and convert customers. Even during a recession!

1. Use scarcity

One of the oldest tricks in the book is to create a sense of scarcity.

If customers feel like they might miss out on something, they’re more likely to act quickly.

For example, you could offer a limited-time discount or promotion, or highlight that your product is in limited supply.

Agoda aces FOMO like a master —

What can you write —

We’re offering a limited-time discount just for our email subscribers. So that you can save even more. But hurry, this offer won’t last forever!

2. Focus on value

When money is tight, people are more likely to carefully consider their purchases. You may need to provide more value for the same price.

Make sure your email highlights the added value of your product. Particularly focus on how it can benefit your customers.

What can you write —

We know times are tough right now, but we’re here to help. Our product is designed to provide incredible value [elaborate]so you can feel confident that you’re getting the most bang for your buck.

3. Be empathetic

During a recession, people are often stressed and anxious.

Show your customers that you understand and are here to help. Don’t sound like a greedy & mechanical business that’s just trying to take some money from the customers.

For example, you could offer flexible payment options or provide resources to help them save money.

What can you write —

We understand that things are uncertain right now. But we’re committed to making things as easy as possible for our customers. We’re offering flexible payment options to help you get the product you need — without breaking the bank.

4. Keep it simple

With so much going on in the world, people don’t have time for long and complicated emails.

Keep your message simple and to the point, focusing on the key benefits of your product.

5. Use social proof

People are more likely to buy something if they see that others have had a positive experience.

Use customer testimonials or ratings and reviews to show that your product is trusted and valued by others. It’s even better if the reviews can be ranked in order of recency to show that other people are purchasing during this tough time.

What can you write —

Don’t just take our word for it — our customers love our product! Here’s what one happy customer had to say: [insert testimonial here].

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